what to post on LinkedIn | 5 easy LinkedIn post ideas
Ugh, LinkedIn. Another social platform to come up with post ideas for! You know you should be posting there, but what do you post? LinkedIn can be incredibly helpful in building professional connections, getting your reputation and personal brand out in the world, and potentially landing your next job! Knowing what to post on LinkedIn can feel a bit wobbly though, so here’s 5 easy LinkedIn post ideas to finally start posting!
Check out these episodes about LinkedIn from this is work, hosted by Shelley Johnson:
5 easy LinkedIn post ideas
#1 share your takeaways from an industry-related book
Everyone has a book these days and chances are high that there’ll be a book out there related to your industry. Most industries are changing incredibly quickly, so staying up to date with trends and developments is crucial for your career growth. By sharing your book findings you not only demonstrate your commitment to continuous learning but also position yourself as a knowledgeable professional in your field.
Sharing key takeaways and insights from a book allows you to engage with your connections, spark meaningful discussions, and provide value to others. It not only showcases your expertise but also positions you as a thought leader, attracting like-minded professionals and potential collaborators. Dive into that industry-related book, extract its golden nuggets, and let your LinkedIn network benefit from your newfound knowledge.
But what if you hate reading or don’t feel like you have time for it? Audiobooks, friend. Invest in some Bluetooth headphones and listen to audiobooks at the gym, on your commute or while you go for a walk around the block. They are a game changer! There’s also other clever people out there who’ve written short summaries of books, so read those if you’re genuinely short on time.
But books cost money! Not if you borrow them from the library. Create an account with your local library and you can borrow physical books, as well as get free access to ebook and audiobook apps. Reading doesn’t have to cost you a cent!
Here are 5 books that can relate to almost any industry:
Thanks For The Feedback by Douglas Stone & Sheila Heen
The 7 Habits of Highly Effective People by Stephen R. Covey
Atomic Habits by James Clear
Deep Work by Cal Newport
Thinking Fast and Slow by Daniel Kahneman
Here’s some starter phrases you can use to post:
I’ve just finished reading X and man there’s some great content to share from it! Here are my highlights.
[start with a quote from the book that will have a decent impact with readers]
[share the top tip from the book]
I devoured this book – it was full of great ideas. I’d love to share some of the top ideas with you.
I didn’t love this book and I’m keen to open it up a bit and explain why.
#2 share something that’s improved your workflow, collaboration or overall performance
By openly discussing the strategies, tools, or techniques that have positively influenced your workflow, you not only demonstrate your commitment to continuous improvement but also provide valuable advice to your network. Whether it's adopting a new project management software, implementing time management techniques, or utilising effective communication methods, sharing what has worked for you can inspire others to optimise their own work processes. Moreover, highlighting successful collaborations with team members showcases your ability to work well within a group and fosters a sense of camaraderie amongst your connections.
LinkedIn becomes a platform for exchanging ideas and best practices, creating a community where professionals can support each other in achieving higher levels of productivity and collaboration. So, share your valuable insights, celebrate your achievements, and invite others to join the conversation, as together, we can all strive for greater workflow efficiency and amazing performance at work.
Here’s some starter phrases you can use to post:
I’m always on the lookout for ways to improve X.
I’ve recently discovered X and it’s making a big impact in the way me and my team work.
You know what’s completely changed the way I work at the moment?
I was sceptical about it, but X has made a massive difference in the way I get things done everyday.
#3 ask for recommendations
Connect with others in your industry by asking for their advice or recommendations! LinkedIn allows you to showcase your expertise but also provides an opportunity to tap into the collective wisdom of your professional network. When you find yourself facing a professional challenge or seeking guidance, don't hesitate to ask your LinkedIn connections for advice. This opens the door to valuable insights from a diverse range of perspectives and experiences. Whether it's seeking input on a new project, asking for career guidance, or requesting recommendations for professional development resources, your LinkedIn network can serve as a valuable source of support and knowledge. You demonstrate humility, a willingness to learn, and a genuine interest in engaging with your connections.
On top of that, asking for advice on LinkedIn can foster meaningful conversations, strengthen professional relationships, and expand your network as you engage with those who are willing to share their expertise. So, embrace the power of collaboration and leverage the wealth of knowledge available within your LinkedIn network. Your request for advice could spark invaluable discussions and lead to solutions you may not have considered otherwise.
Here’s some starter phrases you can use to post:
Fellow teachers/designers/engineers! I’m keen for your recommendations for resources related to X.
Hit me with your insight! Looking for recommendations for X.
What online course has added most to your knowledge? Let me know in the comments.
I’m on the lookout for X! If you or anyone you know has done this, please comment below, I’d love to connect.
#4 speak to current affairs or changes in your industry
Whether it’s the emergence of AI, changes in legislation or updates that could help others in your industry, share your thoughts on the way your industry is changing. Sharing this info on LinkedIn is a great way to establish yourself as a well-informed and engaged professional. You not only demonstrate your commitment to staying informed but also provide value to your LinkedIn network.
Sharing relevant articles, blogs, reports, or insights about emerging trends, market shifts, or regulatory changes allows you to position yourself as a trusted source of information. It also opens up opportunities for meaningful discussions and knowledge exchange amongst your connections. Additionally, sharing industry news helps you establish your personal brand as someone who is actively involved and invested in the industry. It showcases your passion, expertise, and dedication to professional growth.
Here’s some starter phrases you can use to post:
With the recent changes in legislation, I’ve taken some time to think through what our industry could look like in 5 - 10 years. Here’s my thoughts.
The way we do business is changing across the board. I’m keen to share my own thoughts as we evolve as an industry.
AI! It’s freaking everyone out, but I don’t believe there’s cause for concern. Let me explain.
Going digital has been a huge concern for our industry, but there are some major upsides. Here’s what I think we can look forward to.
#5 post a humble brag! Share a win or improvement you’re proud of
Writing about your strengths or things you’ve done well at work can feel completely cringey, right? But knowing how to talk about what you’re good at, or what you’ve done well, is critical to demonstrating to your team and potentially employers that you are seeing results thanks to your efforts. Sharing a humble brag or recent win at work on LinkedIn can be a strategic and impactful way to showcase your achievements and build your personal brand. By sharing your successes, you not only celebrate your accomplishments but also inspire and motivate others in your network. Even if it feels yuck, LinkedIn is the ideal space to share noteworthy work milestones or achievements.
When sharing a recent win, ensure your post highlights the hard work, dedication, and collaboration that led to the success, emphasising the lessons learned or strategies employed. This not only showcases your abilities but also positions you as a role model and someone others can learn from. However, don’t get too self-inflatory! By sharing your wins in a humble and gracious manner, you demonstrate humility and gratitude while still gaining recognition for your accomplishments. Ultimately, sharing your recent wins on LinkedIn can attract new opportunities, foster connections, and build a reputation as a motivated and high-achieving professional.
It’s important to use the right language, so here’s some starter phrases you can use to post:
I’m so excited to see this project launch! Myself and the team have been working really hard and so far we’ve seen some incredible results.
After many months of work I’m so happy with the results I’m seeing! I’m keen to share what worked, and what didn’t.
We’ve recently started using X at [business name], and it’s completely changed the way we do X! Let me share some of the results with you.
We did it! After X months we’re finally able to share this amazing project with you.
Love to read career books?
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